SMC and Ajlan & Bros Holding Group Sign Agreement to Establish an Event Management Company

SMC, a leader in media and entertainment, and Ajlan & Bros Holding Group, one of Saudi Arabia’s most prominent business groups, have signed a strategic agreement to establish a specialized event and conference management company. This initiative aims to enhance the event industry in Saudi Arabia.

The new company seeks innovative and comprehensive solutions to transform the event management sector. It aims to solidify Saudi Arabia’s position as a key regional and global hub for events and conferences. By leveraging advanced technologies and providing integrated services catering to local and international markets,

Commenting on the agreement, Mr. Mohammed AlKhuraiji, Chairman of SMC, stated: “We add to the investments of the SMC a unique company in the sector of organizing events and conferences to create a distinctive model that contributes to the development of the entertainment industry in Saudi Arabia. The supportive environment we have experienced has been instrumental in uniting efforts within an integrated system to establish a sustainable and impactful industry.”

Mr. Ajlan Mohammed AlAjlan, CEO of Ajlan & Bros Holding Group, added: “The remarkable transformations and unprecedented support witnessed across various sectors in the Kingdom inspire us to work towards building an integrated investment environment centered on innovation and strategic partnerships. Our goal is to achieve the objectives of Saudi Vision 2030, through developmental contributions that drive economic diversification and solidify the Kingdom's position as a global hub for growth and innovation.”

This agreement reflects the shared commitment of both parties to advancing the events sector in Saudi Arabia, contributing to the national economy, and enhancing the Kingdom’s reputation as a global destination for major events and international conferences.